Happydent “Chamking Gum: Chamka Muskaan, Jagmag Jahaan”

U Happydent, u dei u wei na ki chewing gum uba ki paidbah ki sngewtynnad bha ban bam na ka iing jong ki Perfetti Van Melle India, ia kaba la pyllait paidbah ia ka flim ka ban  lam sha ka jingialehkai kaba long ka dawbah jong ka jingkylla. Ka jingpynsngewthuh paidbah kaba thymmai kum ka “Chamking Gum: Chamka Muskaan, Jagmag Jahaan”, ka pynkynmaw iaka khana jong ka brand lyngba ka jingsngew thymmai bad ka jinglehkmen jong ka jingphuh samrkhie bad ka jingaimynsiem jong ka jingmutdur da kaba khring iaki nongpeit sha ka pyrthei jong ka jingriewspah jong ka jingiathuh khana sha ka pyrthei.

Ia ka campaign la pynwandur bad la thoh da u Prasoon Joshi of McCann Worldgroup India bad la direct da ka celebrated ad film director u Vinil Mathew. Ka wan lam biang ia ka  Shantanu Moitra kum ka music director. Kane ka jingialap la pynwandur kyrpang na ka bynta ki nongthied nongpet jong kane ka juk ba mynta ki ba pynpaw ia ka jingkordor jong ka jingshisha, ka jingialehkai bad ka jingthmu. Ha ka dohnud jong ka phlim ka don ka jingiathuh khana kaba tyllun sawdong jong kiba ia shim bynta, kiba lyngba ka jingiarap jong ki durkhieh– ka jingairong kaba saw bad ka jingphuh samrkhie kaba phyrnai—ka pyni ia ka jinglong ka bym iahap jong ka jingleh bymsuid niew ia ka sawdong sawkun da kaba pynjakhlia. Ka dei tang ka jingmutdur hynrei ka pynkynmaw pat ia kata ka kam kaba ha jong ka jingshai kaba kren naka bynta ka jingkylla jong ka imlang ka sahlang.

Kaba la  skhem ha ka kolshor bad ha ka jingleh kaba man ka sngi, ka phlim ka wanrah ia ka jingiadei, ka jingsyaid, bad ka khubor ban wanrah sha khmat kumno ka jingleh kabarit ka ai mynsiew ia ki wei pat ban pyndep ia la ka kamram.  Da ka jingriewspah, ka jingdonbor kaba khraw lyngba ki durkhieh, ka jingialap ban burom ia Happydent’s iconic legacy—kynthup ia ka jingkynmaw burom kum ka jaka shong jaka sah bad ki dur kiba tyllun sawdong jong ka jingiathuh khana naka bynta ka pyrthei ba mynta.