TKM ïa ka jingkutjingmut jong ka ba bun snem ban wanrahïa ka jingshngaiñ ha ki surok ha kylleng ka India

Ban pyniahap bad kajingthmuban wanrahïa ka rukomniah kali kabashngain bad kaba don jingkitkhlieh, ka Toyota Kirloskar Motor (TKM) ka lah ban bianghalor ka jingkutjingmut jong ka ba la bun snem ban nangtreityngehkumno ban thaw ia ki lad ki lynti kisienjamtreikamkibapaka ha kylleng ki bynta jong ka ri. Kine ki sienjamtreikam jong ka TKM ka long ban wanrahïa ki jinghikai, ki jingtip bad kibuittreikamthymmai, kiba lah ban wanrahïa ka jingkylla sha kumba 10 lakngut ki briewlyngbakine ki prokram ai jingtiphalor ki lad ban long shngaiñ ha surok. Ka byntapdeng jong ka jingkutjingmut ka Toyota ha kabaiadei bad ka jingshngain ha surokdei ka Toyota Safety Education Programme (TSEP), kaprokramba la sdang ha u snem 2007 ban ai jinghikaihalor ki lad ban long shngaiñ ha surok bad ban wanrahïa ka jingkylla ha ka ïaidka ïenghapdeng ki khynnahskulnaduh ka klas 5 haduh ka klas9 ha ki skulsorkar bad ki skulriewshimet. Hapoh ka mat Road Safety – My Right, My Responsibility,” kane ka jingpyrshang ka long ban nangpynshlurïa ki jingmutba dang lung lyngba ka rukompyniaidba la tip kum ka ABC — Awareness, Behavioural Change, bad Campaigns. Da kabapyndonkamïa ki rukom ai jingtipkum ki skit, ka jingshnaia ki poster bad ki Road Safety Clubs, ka jingsngewthuhhapdengki nongïashimbynta ka lah nangkiewshibun, kabapyniïa ka jingtreikambha jong kane ka prokram ha ka ban hikaiïa ki rukom ban long shngaiñ ha ki surok.

Kane ka prokram ka pyndonkamïa karukomtreikamba la tip kum kachild-to-community model, ha kabaiwei pa iweiikhynnahskulbaïashimbyntai long kum I nongrahktienshaphang ka jingshngain ha ki surok ne road safety ambassador—da kabapynsaphriangïa ka jingtip jong ki halor ki rukom ban long shngaiñ ha la ki ïing jong ki, ki para marjan, bad hapdeng ki paralok jong ki. Kane ka rukompynsaphriangjingtipkabapurnaweishaweikum ka tuid ki jylli um ha sla um ka long ka byntakabakhraw ban wanrahïa ka jingkylla ha ki rukompyrkhat ha ka imlangsahlanghalor ha rukombangipyndonkamïa ki surok. Kajingneh ne ka jingiaidbeit jong kane ka prokram la lah ban urlong da ka jingpynlongia ki prokram ha kylleng ka Bangalore, Delhi bad Mumbai, da ka jingbten ban pynrungiakane ka jinghikai ha ka jingpule ha skulkhnangbayn lah ban pynkyllaia ka jinglongjingman bad jingmutjingpyrkhat, kibanangpynskhem da ki jingdonryngkatlem jong ki nonghikai bad ki skul.

Haba ai jingiarohia ka TSEP da ka Toyota Hackathon, ka rynsan jong ka jingpyniia ki buittreikamthymmaiba la lam khmat da ki khynnahsamlakabapynsanïa ki rukompyrkhatbapher bad ka jingwad lad wad lynti ban pynbeitia ki jingehhapdeng ki khynnahskulnaduh ka klas 7 haduh ka klas 12. Kaba la pynwandur ban pynmihia ki lad ki lyntihalorkumno ban wengiaki jingehbangiïakynduh man la ka sngi ha ki surok, kane ka jingpynsdang ka lah poi sha ki 77,200 ngut ki khynnahkiba sha kylleng ka thain. Iakaba lapynlongruh ha Delhi, Mumbai bad Bangalore, kane ka hackathon ka lah wanrahkumbapalat350 tylli ki rukompyrkhatbathymmaikibaïadei bad ki jingshngaiñ ha ki skul, ka jingwanrah jong ka IoT, ki jingteikibapaka bad ka rukompyniaid kali kababiang. Ki nongïashimbynta ki hap ban ïaidlyngba 5 tylli ki phase ne bynta—naduh ka ideation shaduh incubation ne naduh ka jingpyniia ka buithaduh ka jingiarap ban ai jinghikaipyntbit ha kane ka liang—lem bad ki jinghikaikibana ki nonghikaibatbit ban pynmihïa ki prototypes ki ban lah ban pyndonkam. Kane ka jingsdang ka thmu ban ai lad ïa ki khynnahym tang ba kin nang ban wanrah lad thymmaihynrei ban long ruh ki “Change Agents” ne ki nongialam jong ka jingkyllaka ban nangpyniaria ka rukomimkiba bun bad ka jingthawia ki kyndonain.