Iohi ka Flipkart ia ka jingkiewba  50% ha ka Food & Nutrition as Gen Z and Bharat Redefine Food Commerce

Ki Gen Z bad Bharat ki la sdang ban pynkylla dur ia ka kriah siew ia ka bam ka dih, kaba la wanrahia ka jingdawa ban bam ia ki jingbam kiba teiia ka koit ka khiah bad kiba bha.

Ka Flipkart Minutes ka nohsynniang25% sha ka thup jong kane ka jingdawa, katbaka iewkaba hap ha ka Tier 2+ ka long kumba65% jong kane ka jingdawabaroh, kabapyniia ka jingkiew jong ka jingbamia ki bam bathymmai ha kylleng ka India.

Ka Food Fest 3.0 ka la lum lang iapalat50+ ki brand kiba paw, 1,000+ ki nongthawia ki video ne ki creator, ki nongshet kiba paw bad ki nongpynbyrngia ban pyniia ka lawei jong ka khaiipateng ha ka liang ka bam ka dih.

Ka Flipkart, ka iew e-commerce ba la mihna India, hynne ka sngi ka la pynbnaba ka thup ki tiar ki tiar kiba iadei bad ki jingbam bad ki bam batei met ka la ka la kiew50%katkum ka jingkheinbaianujor bad u snemba la leit, bad ki nongpyndonkam kiba ngat ha ka thup Gen Z bad ki nongthied kiba na ki iew kiba hap ha ki  Tier 2+ kum ka Dhulia, Imphal, Dharwad, Ujjain, Hubli, Mirganj, bad Laharpurlem bad kiwei, ki la mihkum ki nongpyniaidshakhmatiakane ka jingkiew. Ka khaiipatengkabasted ka iai long ka nongnohsynniang, bad ka Flipkart Minutes ka pynlong25% jong baroh ki jingdawa. Kiba nangpyniaidshakhmatiakane ka jingkhih ki long ki nongthied kiba dang khamsamla kiba lap ia ki jingbamlyngba ki rukomshetjingshet, ki jingaijingmut jong ki nongthaw video ne ki creator, bad ki rukomjinglongjingman kiba katkum ka porbamynta, ryngkat bad ki nongthied ki bymdeina ki jaka metro kiba nangkhampdiangia ki jingbambakhambha jong ka kamrashet bad ki jingbambatei met bamynta. Ia kane ka jingkiew la iohi ha ka sienpynlongba 3 jong ka Flipkart Food Fest 2026, kaba la wanrah lang ia50+ jong ki kompaniba la paw bad 1000+  ki nongshna video bad ki nongshetba la paw, bakynthupia ka Farah Khan, Chef Kunal Kapur, bad u Chef Ranveer Brar.

Ka pliang bam jong ka India ka banangiaikylla:  Decoding the shift to health-first living

Ki Gen Z mynta ki pynlong60% ka jingkiew jong ka y-o-y, bad ki byntakum ki Protein Oats, High Protein Peanut Butter, Gourmet Chocolates, bad ki Protein Muesli ki long halor jong ka thupjingdawa. Ki jingbamkum ki jingbam Korea kum ki Cuppa Noodles bad ki chips ki mihkum ki jaitjingbam kiba kiew stet, ba la lamkhmatia ka jingdawa da ki jaka sor kum ka Bengaluru bad New Delhi. Ki shynrang ki la pynkiewia ka jingdawa jong ki jingbamkum ki kynjasymbai ne nuts bad ki soh tyrkhong, ki  chocolate, bad ki jams bad ki jingtah ha ki jingbam, katba ki kynthei ki la nangkhampynbangshuhshuhia ka sha, coffee, bad ki symbaiba long ban bam ha ki kriah siew jingsiew jong ki, kaba la nangkhampynhehshuhshuhia ka jingdawa ban ioh ka bam kabatei, ki jingbam kiba bha bad ka jingpynbhashuhshuhia ka koit ka khiahkaba man la ka sngi. 

Ki nongpyndonkamna ka Bharat ki ianangia wad ia ki lad ki lynti kiba khamkoit bad khiah, kiba pynlongia ka jingkhihkabakhlain ha ki umphniangbadei cold-pressed, ki umphniangolib, ki protein oats, ki protein muesli, ki soh ba la tyrkhongbabha tam, ka ghee ba shisha, bad ki sohkhajur. Ka jingwadiakine ki mar ka la kiew da 80% ha une u snemba la dep, kabapyniia ka jingkylla sha ka rukomjingkoitjingkhiahkabathymmaikaba la ialam da ka Tier 2 bad Tier 3 India. 

U Nishant Dalal, Vice President, Consumables (FMCG and General Merchandise), Flipkart, u la ong,”Ka bam ha India kam long shuh tang shaphang ka jingmlien. Ka la nangiai long ka jingpyni jong ka jingbhajingmiat, ka jingithuh bad ka jinglap.  Ki nongpyndonkam ha kylleng ki nongbah metro kumjuh bad ka Bharat ki la nang shim ia ki rai kiba tip briewshaphang ka bam ba ki kam, bad ka iewdijital ka nangpynsukia ka jingioh jong ki mar bam kiba bha sha ki longiingkhampalat ban ia ki porba la leit. Ha Flipkart, ngishnaia ka mariang ha kaba ki kompani kiba bun jait ki lah ban nangkiew, ki nongshna ki lah ban ai mynsiemia ki jingiashembathymmai, bad ki nongthied ki nang lah ban iohia ki jait tiar kiba iadei bad ka rukomim ka jong ki.”

Ka Food Fest 3.0: Ka jingrakheia ka lyntiiaid jong ki bam ha India

Ban wanrahiakine ki rukomba kat kumbaporbamynta, kane ka jingpynlong ka la wanrah lang palat50 ngut ki kompany bam bad jingdih, pakat 1000 ngut ki nongthawia ki jingpynbyrngia ne ki creators bad ki riewpawkhmat ne ki influencers,lem bad kiba la paw kum  ka Farah Khan, Chef Kunal Kapur, Chef Ranveer Brar, Sunil Grover, Gaurav Kapoor, bad Aaditya Kulshreshth bad Vanshika Khurana. Kane ka tamasabaarsngi ka la don iapalat10 ki jingpynipaidbahia ki tiar bathymmai, ki jingiashem jong ki brand ne ki immersive brand experiences, bad ki byntaba la pynbeitkyrpang kiba kynthupia ka  Chocoland, Breakfast Zone, Gourmet, Beverages, and Kitchen Staples. Ki kompanikum ka Happilo, Anveshan, Farmley, Ferrero Rocher, Right Shift from ITC, Yogabar, Wonderland, Kelloggs Luvit, Alpino, SugarfreeD’liteki la pynipaidbahia ki tiar bathymmai, katba ki kompaniba ha khmat jong ka FMCG kum ka Mondelez, Tata Consumer Products, Dabur, Fortune bad MyFitnesski la pyniia ki jingshnabathymmailem bad ko kompani D2C. 

Ka Flipkart Food Fest ka la sdanglyngba ka jingrakhe jong ka kaba ha madan ka ba la long ha ka Naitung 7 bad 8 tarik, ka ban bud da ka jingiohduna dor ha ka app jong ka naduh ka Naitung 7 haduh 15 tarik, ka ban don ia ki jingioh jong kiba tang khyndiatpor, ki collections ba la jiedkyrpang, bad ka jingpynipaidbah jong ki kompanibathymmaina ka bynta ki nongthied ha kylleng ka  Bharat.